AI Software
The operations platform we built for ourselves.
Custom, fully integrated. Replaces the 8–12 tools most ecommerce businesses are duct-taping together, and runs on AI we built in-house.
8–12
Tools replaced per business
1
Dashboard. Every brand. Every channel.
Real-time
Order, message, and ad data
Role-based
Staff access with full audit trail
Most agencies sell you services. We sell you services backed by software we built ourselves, not licensed, not stitched from someone else's SaaS. The same platform that runs our own operation runs yours.
Core capabilities
Twelve modules. One system.
Operations & order management.
Live Shopify integration pulls every order into a kanban pipeline. Staff drag tickets through Awaiting Fulfilment → Ordered with Supplier → Investigating → Replacement/Refund, with full activity logs. New orders trigger instant notifications. Refunds confirmed in Shopify auto-transition. Daily supplier dispatch email auto-generated. Tracking numbers sync back from a shared Google Sheet.
Customer intelligence.
Every customer profiled from Shopify history, total spend, order count, status (New, Repeat, VIP, At Risk), full order timeline in one view. Search by name, email, or order ID in under a second.
Unified inbox & automation.
Instagram DMs, Facebook messages, TikTok DMs in one inbox. AI drafts replies in conversation context, staff approve before sending. Keyword triggers fire automated DMs on comments, story replies, or specific phrases. Broadcast across platforms simultaneously, with per-trigger split-test metrics.
Email & campaigns.
Full Gmail integration brings the business inbox in. Campaigns with personalisation tokens, drip scheduling, daily send limits, and automated reply detection that updates the pipeline when a customer responds.
Meta Ads intelligence.
Live spend, impressions, CPC, CTR, ROAS across every campaign. AI analysis flags underperforming ads, budget inefficiencies, and winning creatives, then generates specific recommendations. Staff approve or reject, approved changes execute via the Meta API.
Competitor intelligence.
Monitor competitor ad creatives via Meta Ad Library. Track competitor organic content on Instagram and TikTok. Watch follower growth and engagement trends. Save winners to a swipe file.
Reddit signal detection.
Monitor subreddits for keywords relevant to the business. Matched posts surface in a queue. Staff review and approve personalised outreach before any DM is sent, never automated end-to-end.
Klaviyo revenue picture.
Email revenue, campaign performance, open and click rates pulled from Klaviyo and shown alongside Shopify revenue. One complete picture, no tab-switching.
Calendar.
Full Google Calendar integration. Month / week / day views. Appointments link directly to customers and pipeline tickets. Conflict detection before booking.
Team communication.
Slack-style internal messaging with multiple channels per brand (general, orders, support, content). Admin-created channels, unread tracking per staff member, brand-filtered conversations.
Multi-brand architecture.
The whole platform supports multiple brands from one login. Switch instantly, every pipeline, inbox, and metric filters to the selected brand. New brands added with one click.
Staff & access.
Named accounts with role-based access (admin and operator). Secure JWT auth. Admins add, remove, and manage staff inside the platform.
Automations
Scheduled jobs that work while you sleep.
Every automation has run / pause controls and a configurable schedule. Nothing fully autonomous - staff approve every outbound action.
- Daily operations brief, metrics, pipeline status, urgent items, content angle.
- Competitor ad monitor, new creatives flagged the moment they go live.
- Organic content monitor, track competitor posts as they ship.
- Reddit signal scanner, keyword-matched posts queued for outreach.
- Email reply checker, pipeline auto-updates when customers respond.
- Stale order alert, anything sitting too long surfaces automatically.
Centralised notification centre.
New orders, incoming DMs, urgent tickets, stale fulfilments, failed automations, and supplier confirmations, aggregated into one bell with a real-time unread count. The one signal you actually need to look at.
The business case
From fragmentation to one operation.
Before
- Shopify + helpdesk + ManyChat + spreadsheet + email tool + Ads Manager
- Staff bouncing between 6–10 tools to handle one customer issue
- Customer context scattered across five tabs
- Ad decisions made on yesterday's data, by hand
- Brands managed separately, no unified view
After
- One dashboard. Every brand. Every channel.
- One ticket, one timeline, one source of truth per customer
- AI drafts and recommendations, staff stay in control
- Daily AI brief surfaces what matters before it becomes a problem
- Response times drop. Nothing falls through the cracks.
See the system in motion.
A 20-minute walkthrough beats a long pitch. We'll show you the live platform running our own brands.
Book a walkthrough